Pier 40 Winery, located on the San Francisco Bay Waterfront, will create opportunities for the average San Francisco wine drinker to become more knowledgeable about the product. With production on-site, client interaction in the winemaking process, a wine bar, and a retail store, Pier 40 Winery provides multiple ways for the visitor to be involved. In order for such a popular subject to be successful, it must be a new creation of a variety of aspects users enjoy.
These opportunities will not only benefit the consumer, but will benefit the surrounding wineries in Napa. The winery will be able to import grapes from Napa and the rest of wine country into the site for production. Although relatively close in location, it is quite a drive to go from San Francisco to Napa. The time, the money, and the effort to venture to Wine Country may not be worth the trip weekly or even monthly. Thus, the need for a venue filling the gap between the two areas arises.
The visitors will be able to start their journey at the production. Production on-site allows for ever-changing menus and new grape pairings, thus creating a new experience each time the consumer visits. At the production site, the grapes have been imported and will be sorted. The visitor will follow the product through its fermentation, racking, fining, and barreling. Lastly, the visitor will follow the product across the way to either the bar or the bottling. At the bottling, the consumer will have the opportunity to make his or her own wine label, thus, creating a product that is truly their own. At the bar, the client will be able to taste the variety of wines that Pier 40 Winery produced in front of them. The winery will have the chance to market their product toward the consumer. This experience will allow the consumer to trust the winery and know that they are drinking an honest product. The bar will also have an appetizer menu to be served with the wine.
The winery will also bring a more casual feel than typical wine bars. This will allow the consumer to feel more comfortable with their possible shortage of information on the subject, and allow them to feel free to ask questions and adventure into the different aspects of the product. The setting will also provide consumers with a more relaxed atmosphere to socialize and converse with not only their friends and peers, but the winery staffing as well. The consumer will not have to be a wine connoisseur, but simply a person who enjoys a nice glass of vino. The consumers at the venue will be able to encounter many like-minded people, who are also there to expand their knowledge and discover the intriguing world of wine.
Hotel Conceptual Presentation
Hospitality | 2012 Hirsch Bedner Associates
The concept behind the design for this hotel was Mediterranean meets modern. Through the use of open spaces, natural woods, and light linens, the conceptual goal was to create a hotel design that was not only luxurious but also reflective of its location in West Palm Beach.
My Part:Aided in finding images used in presentation. Main role was to create the presentation itself, including graphics and layout. This was presented to the client.
Programs Used: InDesign Timing: 5 days
Confidential Technology Firm
Corporate | 2012 Gensler
During the conceptual phase for this project, the team at Gensler designed an innovative and useful atmosphere, combined with the feel of an exotic getaway.
The combination of a variety of color, plant life, and natural materials allowed for this concept to come through.
Once the conceptual phase was approved, we moved on to design development. Here, graphics were implemented, and materials were specified.
The two key features per floor in this 30 floor buildout included a striped corridor, complete with a variation of color and graphics. The other main feature is the graphic longboard, which acts as a guide from the lobby into the pantry and collaborative space.
My Part: Aided in conceptual phase. Created all SketchUp and some other 3D aspects of the project. Rendered perspectives shown, which were presented to client. Aided in Revit floor plans with redlines, paint tags, exit sign locations, and various other elements.
Programs Used: SketchUp, Revit, Photoshop Timing Per Rendering Set: 1 day
Higher Education | 2011 Office of the University Architect
The goal of this project was to create a fixture that covered the ductwork in the ceiling, while still allowing light to be brought through. Currently, the library uses carpet-covered drywall and fluorescent lighting to solve the problem.
Using 3-Form Laser Cut Varia Ecoresin, a nice cantilever was created to define the space for its purpose. This concept will be used throughout all floors of the library.
This quick, conceptual design was used for the current installation at Langam Library, the main library at the University.
My Part: Concept, material selection, and presentation were all conducted by me and presented by myself to the University Architect.
Programs Used: Photoshop Timing: 3 days
Higher Education | 2011 Office of the University Architect
Given strict parameters of color, this project incorporates both fun and sophistication. This hallway at Teacher’s College is in a historical building, but is mainly used for children and students.
The accent wall paired with the carpeting is used to define seating areas, while the repeating checkered pattern down the hallway allows for the long corridor to break up into sections.
This was the first time I was fully involved with the design process. Everything from the concept, CAD drawings, presentations to client, and furnitures selections were my own.
This design is currently installed at the Teacher's College at the University of Cincinnati and will be used as precedent for the other hallways in the building.
My Part: Concept, furniture selection, and presentation were all conducted by me and presented by myself to the University Architect. Furniture was later re-selected due to funding.
The 32nd floor in the Monte Carlo is reserved strictly for the VIP high-rollers. The space was designed to allow the user to have somewhere to go for a few drinks and appetizers before gambling down on the strip, or for a place to play a game of pool after an evening of fun and games. The lobby was designed to be fun and flirty, yet still sophisticated for the upscale crowd. The lobby is comprised of a bar and restaurant, a lounge, and an entertainment room.
The five bay suite was designed for the younger user. The open layout allows them to bring their friends back before or after the festivities of the night. The ceiling creates dynamic lighting that follows the patterns created on the floor to guide the users through the space. The room also consists of an area to practice their gambling, a large bathroom for multiple people to get ready, a play area with a pool table and entertainment center, and beds with high backs that can swivel around for more privacy.
Because of the active atmosphere, the space has the ability to be adapted to a variety of circumstances. During the day, the curtains can be pulled closed for those still recovering from the night before. During the night, they can be opened for a larger span for guests to interact.
Programs Used: Revit, Photoshop Timing: 3 months
Sephora Beauty Booth
Retail Studio | 2010
The Beauty Booth was designed to convert the art of make-up from an additive action to an enhancing experience.
The booth allows for consumers to have an intimate connection with the merchandise by creating an individual space for experimentation with the product, thus allowing the user to test make-up she never dreamed of wearing. This connection lets the consumer reveal her true self with new confidence.
What if each person who walked into Sephora had a chance to sample make-up in a more personal way? What if each consumer was given the option to sit and experiment with the product on their own terms?
The Beauty Booth was designed for Sephora’s everyday customer, allowing them to try on a variety of products in an intimate setting. The booth provides more than just a seat and a mirror: it creates an interactive experience through the use of the touch-screen. Consumers can watch tutorials, view trends, shop Sephora’s website and order online, and input personal information for recommendations.
Other special features include:
- Branding - Audio Plug - Webcam - Seasonal/Operable Lighting - Privacy Panel - Drawer - Reverse Shelf with Interactive Mirror for Product Display - Side Shelving
The fixture also has the ability to be set up in a variety of positions, letting each Sephora store set up the fixture depending on their needs.
To reiterate revealing the consumer’s true beauty, the beauty box, or gift box, is designed so that the consumer can once more reveal their product, or give a gift to someone else. The top of the box slides out, revealing a coupon to keep the consumer and her friends coming back for more.
This assignment was submitted in the form of a book for the PAVE Sephora competition.
Programs Used: Rhino, Photoshop Timing: 3 months
The Lounge Chair started with the conceptual design behind the LC4 Chaise Lounge and the Adirondack Chair. The hybrid of these two pieces formed something new, with an industrial quality and an intriguing profile.
The human form was then studied, morphing the profile to fit a person correctly. Then, joinery studies were conducted, and materials selected.
The pressure points determined where the most support would be needed, therefore, more straps were to be located at these positions.
Dimensions were determined and detailed, and the material was ready to be sent to the RPC, where it was intricately cut using the KOMO Router.
During the construction of the prototype, multiple weight tests were conducted to ensure the structure of the chair was working correctly.
It was later discovered that the measurement of tension versus compression was unequal: the amount of compression in the truck straps caused the base of the chair to buckle outwards over time.
Solutions: - Adding more rods beneath -Using different connection between sides and rods -Using metal rods with fasteners on ends
My experience abroad was more than eye-opening: it was life changing. I consider myself lucky to have encountered such a variety of places and people.
Studying in Europe changed my perspective on design. Our book-learning came to life as our travels enabled immersion into spaces that we had studied. These personal connections were truly enlightening.
This trip expanded my understanding of all of which good design is capable. Different aspects of design can be integrated to create something truly unique.
Through My Lens
Various Travels | Various Times
This collection depicts a few of my favorite images I have taken over the past few years. No Photoshop or filters here.